Digital Marketing
Market businesses online the honest way: customers and goals, social media, Meta and Google ads, email, conversion and analytics, and working with marketing clients.
- Course code: DMK-101
- 5 modules
- 15 lessons
- About 5.5 hours
- Free
Sign in or create a free account to save your progress and take the tests.
- Module 1Open
Marketing foundations
What digital marketing includes, how to understand customers and the offer, and how to set goals you can measure.
- 1What digital marketing is· 18 min
- 2Customers and the offer· 23 min
- 3Goals and measurement· 18 min
- Sample test · Module test
- Module 2Locked
Social media marketing
Choose the right platforms, plan a month of content, create posts people stop for, and grow a real community.
- 1Choosing platforms and planning· 23 min
- 2Creating content people stop for· 23 min
- 3Community and insights· 17 min
- Sample test · Module test
Pass the module 1 test with 70% or more to unlock this module.
- Module 3Locked
Paid advertising
How online ads work, the basics of Meta ads and Google Ads, and how to protect a client’s budget.
- 1How online ads work· 18 min
- 2Meta ads basics· 23 min
- 3Google Ads basics· 23 min
- Sample test · Module test
Pass the module 2 test with 70% or more to unlock this module.
- Module 4Locked
Email, conversion and analytics
Build an email list with consent, turn more visitors into customers, and use analytics to see what works.
- 1Email marketing· 23 min
- 2Landing pages and conversion· 23 min
- 3Analytics and reporting· 22 min
- Sample test · Module test
Pass the module 3 test with 70% or more to unlock this module.
- Module 5Locked
Working as a digital marketer
Package your services, plan and propose a simple strategy, and work ethically with clients, money and data.
- 1Services and packages· 18 min
- 2Strategy and proposals· 28 min
- 3Ethics and platform rules· 18 min
- Sample test · Module test
Pass the module 4 test with 70% or more to unlock this module.
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