Content Writing
Write blog posts, product descriptions, website copy, emails and social posts that clients pay for: clear English, research, SEO basics, honest use of AI, a portfolio and your first clients.
- Course code: CWR-101
- 5 modules
- 15 lessons
- About 5.5 hours
- Free
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- Module 1Open
What content writers do
The kinds of writing clients pay for, how people read online, and how to start every piece with the reader and the goal.
- 1What content writing is· 13 min
- 2How people read online· 17 min
- 3Reader, goal and tone· 12 min
- Sample test · Module test
- Module 2Locked
Clear, correct English
Sentences that read easily, the grammar mistakes clients notice most, and a simple editing routine with free tools.
- 1Sentences that read easily· 17 min
- 2Grammar mistakes clients notice· 17 min
- 3Editing and proofreading· 22 min
- Sample test · Module test
Pass the module 1 test with 70% or more to unlock this module.
- Module 3Locked
Blog posts and articles
Research and outline an article, write it from headline to conclusion, and apply the SEO basics every writer needs.
- 1Research and outlines· 23 min
- 2Writing the article· 47 min
- 3SEO basics for writers· 18 min
- Sample test · Module test
Pass the module 2 test with 70% or more to unlock this module.
- Module 4Locked
Copy that sells
Product descriptions, website and landing page copy, and short emails and social posts that get readers to act.
- 1Product descriptions· 23 min
- 2Website and landing page copy· 28 min
- 3Emails and social media posts· 23 min
- Sample test · Module test
Pass the module 3 test with 70% or more to unlock this module.
- Module 5Locked
AI, portfolio and clients
Use AI tools honestly and well, build a portfolio without paid work, and handle briefs, revisions and pricing like a professional.
- 1Using AI tools responsibly· 23 min
- 2Building a writing portfolio· 33 min
- 3Briefs, revisions and rates· 23 min
- Sample test · Module test
Pass the module 4 test with 70% or more to unlock this module.
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